We call them ecoplates. They're official license plates issued by the Department of Motor Vehicles (DMV) for vehicles registered in California.

The California Coastal Commission developed the Whale Tail Plate as a way for the public to contribute directly to the coastal and marine education programs throughout the state. The plate features a beautiful illustration by the well-known environmental artist Wyland of a whale diving into the sea. Since its introduction in 1997, the Whale Tail License Plate has been among the highest selling specialty plates available in California.

Ecoplates.com is a quick, easy and secure way to buy your own environmental license plates.


The California Coastal Commission was established in 1972 as the lead agency responsible for carrying out California's federally approved coastal management program. For more information about the Coastal Commission, please visit www.coastal.ca.gov, call (800) COAST-4U (262-7848) or write the Commission at 45 Fremont Street, Suite 2000, San Francisco, CA 94105.